征集函丨2024 龙年春节主题艺术设计创意大赛（11.20截止）

前言 / INTRODUCTION

「龙」是中华民族的传统象征，从古至今，代表着权威、吉祥和喜庆。在神话故事里，龙的形象更是充满了传奇色彩。龙文化蕴涵着中国人所重视的天人合一的宇宙观，阴阳交合的发展观，以及兼容并包的多元文化观。龙文化作为中华民族的特征性文化图腾，发挥着凝聚力和向心力作用，蕴含着一种深层的文化意绪和一种血肉相联的情感。

"Dragon" is the traditional symbol of the Chinese nation, from ancient times to the present, representing authority, good luck and happiness. In the fairy tale, the image of the dragon is full of legend. Dragon culture, as a characteristic cultural totem of the Chinese nation.

2023我们推出“龙年春节主题艺术设计创意大赛”的活动，通过多元融合的方式，以艺术设计的表现形式探索中国生肖文化的奥秘，开拓生肖文化与传统、时尚相结合的新思路，创作充分体现生肖文化「龙」元素的设计作品。与设计艺术界各位朋友一同赋活传统文化，为城市人文赋予更多新意，激发出趣乐纷呈的新年新气象。

2023 We launch the "Year of the Dragon Spring Festival theme Art Design Creative Competition" activity, through the integration of multiple ways, to explore the mystery of Chinese zodiac culture in the form of artistic design, explore the new ideas of combining zodiac culture with tradition and fashion, and create design works that fully reflect the "dragon" element of zodiac culture.

截止时间 / DEADLINE

2023年11月20日 November 20, 2023

征集对象 / PARTICIPANT

面向全国设计师、设计机构、设计院校师生，所有对艺术、设计、创意热爱并支持本次征集活动的个人、团队和机构均可参加。（本次活动不收取任何费用）

For national designers, design institutions, teachers and students of design schools, all individuals, teams and institutions who love art, design and creativity and support this solicitation can participate. (There is no charge for this event)

征集内容 / CONTENT

A. 海报 Posters

B. 插画 Illustration

C. IP

D. 文创 Cultural creation

E. 数媒艺术（含AIGC创作）Digital art

F. 工艺美术 Arts and crafts

G. 绘画 Painting

作品的内容和元素应遵守中华人民共和国相关法律法规和政策规定，按照要求进行开放式设计，聚焦“龙年生肖+春节”，以传统文化特色融合现代元素，从多角度进行创新，突破以往的设计理念及设计形式，充分彰显新非遗精神、融入文化焕新、品牌打造、时尚消费理念，能够激发和唤醒年轻人群对传统文化的兴趣和喜欢。呈现创意无限、充满趣味、活泼喜庆的龙年新春形象气氛。

㊟不接受实物作品

The content and elements of the work should comply with the relevant laws, regulations and policies of the People's Republic of China, carry out an open design according to the requirements, focus on the "Year of the Dragon + Spring Festival", integrate modern elements with traditional cultural characteristics, innovate from multiple angles, and break through the previous design concepts and design forms. Fully demonstrating the spirit of new intangible cultural heritage, integrating cultural rejuvenation, brand building, and fashion consumption concepts can stimulate and awaken young people's interest in and love for traditional culture. Present creative, fun, lively festive dragon Spring image atmosphere.
㊟ Physical works are not accepted

作品要求 / REQUIREMENT

1、静态作品 Static work

文件要求

1400像素*2000像素，即49.39厘米*70.56厘米（竖版），72dpi，rgb模式，Jpg格式，不大于2mb。

Document requirement：1400*2000 pixels, 49.39*70.56 cm, 72dpi, rgb, Jpg, no more than 2mb.

命名方式

类别_姓名_城市_作品名称，如：“A_王大龙_北京_神龙”；

Naming method：Category_Name_City_Title of work;

提交链接

Submit link

https://www.wjx.cn/vm/PWhUcT0.aspx

征集函丨2024 龙年春节主题艺术设计创意大赛（11.20截止）(图2)

2、动态作品 Dynamic work

文件要求

gif、MP4格式动态文件，gif格式作品不超过10mb，MP4格式作品不超过50mb。

Document requirements:gif, MP4 format dynamic files, gif format works do not exceed 10mb, MP4 format works do not exceed 50mb.

命名方式

类别_姓名_城市_作品名称，如：“动态_王大龙_北京_神龙”；

Naming method:Category_Name_City_Work name

提交邮箱

Submit email

dalian_888@qq.com

作品评选 / REVIEW

评审团对作品进行评选，评选结果详见各支持媒体公众号。

The jury will evaluate the works, and the results can be found in the public accounts of supporting media.

奖项及待遇 / AWARDS

1、奖项

一等奖：1名，奖金¥10000元+获奖证书

二等奖：2名，奖金¥5000元+获奖证书

三等奖：10名，获奖证书+礼品

优秀奖：若干，获奖证书

优秀指导教师奖：若干，获奖证书

2、所有入展作品获得署名推广与合作推介机会。活动将在线上线下做专题展览传播。

3、部分优质作品将由主办方联系作者开发相关衍生品

1. Awards
First prize: 1, ¥10,000 + Certificate
Second prize: 2, ¥5000 + Certificate
Third prize: 10, Certificate + gift
Excellence Award: several, Certificate
Excellent instructor award: several, Certificate
2, all the exhibition works get signed promotion and cooperation promotion opportunities. The event will be spread online and offline special exhibitions.
3, some quality works will be contacted by the sponsor author to develop related derivatives.

其他 / OTHER

1、本次征集所提及的所有具体时间均为北京时间。

2、本次征集活动不收取任何费用。

3、参赛作品著作权、署名权归作者所有，本次活动主办方享有免费在全球范围内各类宣传展览活动中推广、宣传、公开展览和出版发行等权利，主办方享有未来一年内免费在展览、出版等非商业活动中的使用权。

4、凡投稿者，均视为同意并遵守以上各条规定。

5、主办方组织专门评议，严格把关。

1. All specific times mentioned in this solicitation are Beijing time.
2. No fees will be charged for this solicitation.
3. The copyright and authorship rights of the entries belong to the authors. The organizer of this event enjoys the rights of promotion, publicity, public exhibition, publication and distribution in all kinds of publicity and exhibition activities worldwide free of charge, and the organizer enjoys the right of use in non-commercial activities such as exhibition and publication for free in the next year.
4. All contributors shall be deemed to agree to and abide by the above provisions.
5, the organizers organize special review, strict control.

组织机构 / INSTITUTION

联合主办 co-sponsor

纹藏
安徽省动漫协会

湖南省包装联合会

福建省平面设计协会

新青年设计师联盟

Wenzang
Anhui Animation Association
Hunan Packaging Association
Fujian Graphic Design Association
New Young Designers Association

联合承办 Jointly undertake

安徽新闻出版职业技术学院

中南林业科技大学

海口经济学院南海美术学院

Anhui Vocational College of Press and Publishing

Central South University of Forestry and Technology

Nanhai Academy of Fine Arts

学术顾问 Academic Advisor（排名不分先后）

吴余青汪明强何章强黄艳丽张鹏王书盛黄清穗

Wu Yuqing、Wang Mingqiang、He Zhangqiang、Huang Yanli、Zhang Peng、Wang Shusheng、Huang Qingsui

策展人 curator

黄河曾炜博周彧彬

Huang He Zeng Weibo Zhou Yubin

联合策展人 Co-curators（排名不分先后）

曹阳肖靖范治鸣陈捷季荣李强刘慎硙

申明远王明自张艳雷刘洪帅关宇辰

柳伟杰王晓丽马志荣肖辉刘立伟刘贲

凃志初张培源江韶华李冠林张大立张通

栀梓蒋云涛徐玮苗苹熊耀辉王佳

黄敏何冬平刘兴全杨俊坤胡宏伟王麒霁

吴斌杨铭孙泽田跃王辰雨泽

孙春燕潘颍张铁骊姚文山张奕琦汤囡囡

Cao Yang、Xiao Jing、Fan Zhiming、Chen Jie、ji Rong、Li Qiang、Liu Shenwei、Shen Mingyuan、Wang Mingzi、Zhang Yanlei、Liu Hongshuai、Guan Yuchen、Liu Weijie、Wang Xiaoli、Ma Zhirong、Xiao Hui、Liu Liwei、Liu Ben、Tu Zhichu、Zhang Peiyuan、Jiang Shaohua、Li Guanlin、Zhang Dali、Zhang Tong、Zhi zhi、Jiang Yuntao、Xu Wei、Miao ping、Xiong Yaohui、Wang Jia、Huang Min、He Dongping、Liu Xingquan、Yang Junkun、Hu Hongwei、Wang Qiji、Wu Bin、Yang Ming、Sun Ze、Tian Yue、Wang Chen Yuze、Sun Chunyan、Pan Ying、Zhang Tieli、Yao Wenshan、Zhang Yiqi、Tang Nannan

主视觉 Key Vision

常林林

Chang Linlin

媒体支持

《湖南包装》杂志

古田路9号

最设计

新湖南客户端湘设计频道

图个进步

凃志初_设计自媒体

椒盐与刘立伟设计

奉天设计师沙龙FDS